Best Email Marketing Tools to Grow Your Business

Do you want to grow your business using email marketing tools? This would mean reaching more people and getting better results for your overall outreach campaigns. I’m sure the answer is an unequivocal yes. But without the right email marketing tools, it is practically impossible to achieve that.

Gone are the days when businesses could get by with free email tools such as Google’s Gmail, Microsoft’s Hotmail or Yahoo. True, these email platforms are still among the best and have contributed tremendously in the way we outreach.

Turbo-charge your email subscriber lists

Every business needs a subscriber list. Others just call it an email list. Regardless of what you call it, you need a place that will house the customer information you collect as a result of your email outreach campaigns.

The best email marketing tools to manage and grow your subscriber list

Editor choice

Need the right way to create, test, and analyze emails campaigns? Adding specialized email marketing tools and integrations is integral to the entire process.

Email marketing tools

Pros of Email Marketing tools

Cost effective

Managing your own email lists on your own computer or storage devices can be costly in the sense that you could lose valuable information if anything ever happened to your electronic devices. Using secure recognized email marketing tools such as Aweber, or Constant Contact is the best and most cost-effective way to store and manage email lists

Security

We’ve mentioned it above: storing and managing lists from your own devices can prove catastrophic if anything ever happened to your computers. Using dedicated services like Aweber can guarantee your precious email lists are secure.

Legal

While sending an email is one of the simplest things a business can do, it can also put them in serious legal jeopardy. This is because there are laws against spamming or sending unsolicited mail. Most companies also detest their products being used in spamming campaigns. Laws in the United States and other places also regulate what should be included in the email.

Sending emails without the proper info or formats can expose a company to legal trouble. Using recognized services like we’ve mentioned above ensures emails follow legal guidelines and your business is legally compliant.

Efficient

Its easy to store and manage an email subscriber list of a few hundred contacts. But once that list grows to thousands or hundreds of thousands of entries, it becomes impossible to store that volume of data locally. It also become cumbersome to manage it. You need a professional email marketing tools to do it. This services use powerful email marketing servers and can send thousands of emails with a click of a button.

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