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Constant Contact

9.8/10 (Expert Score)
Product is rated as #2 in category Email Marketing
PROS:
  • Constant Contact comes equipped with impressive features such as event management that can be used for small businesses
  • The software has high deliverability rates reaching up to 98%. It guarantees that your messages will reach your contacts
  • Constant Contact has a great email creation UI. This enables the creation of newsletters and emails quick and easy even for non-technical users
  • Customizing templates and email communications are effective and straightforward
  • It updates subscribers and unsubscribers automatically
CONS:
  • It offers limited automation features hence the flexibility of workflows is limited
  • Reporting features are not customizable
  • There is no extended trial version after the 60-day trial expires
  • Customer support is rather slow in responding to urgent issues
  • Placing images that do not fit into templates or are not of standard size is challenging

Constant Contact had a humble beginning in 1995 as an idea in an attic. The vision was to develop an online marketing solution that would enable a broader audience reach for small businesses, nonprofits, and individuals taking into consideration of their budget. Over the years the company has expanded into multiple offices as part of Endurance International Group serving over 5 million customers worldwide. Constant Contact is a marketing aid that helps you build your brand, attain more leads, and drive more revenue.

The solution is equipped with many features to assist your email marketing campaign as well as a website builder, email marketing automation, and social media ads section. It offers multiple appealing and customizable templates. It also has pre-built tools that assist you with pushing your email marketing efforts on social media platforms.

Its dashboard acts as a platform for scheduling, sharing content on social media, and interacting with customers. It has tools that assist in real-time tracking. This makes tracking campaign results easier and also helps improve marketing efforts in the future. It assists you in fully utilizing its resources and features with the inclusion of live support as well as advice on its platform.

Constant Contact is equipped with the following features:

1. Over One Hundred Appealing and Customizable Email Templates

It has a good number of engaging templates that can be easily edited to suit your needs.

2. Free Trial

Constant Contact offers a free 60-day trial. You just need to submit your email address to access the free services for that specified period. Once it expires you will need to upgrade to any payment plan of your choice.

3. Drag and Drop Email Editor

This feature allows for quick and easy customization. It allows you to add content and images, adjust layouts, and split and merge columns.

4. Image Library and Management

It has vast categories of different images to access and choose from. It is also equipped with image management whereby adding images to your emails has been made super easy.

5. Landing Page Editor

Landing pages can be used to notify those who did not receive invitations about your event. This feature allows you to create and edit landing pages for event information.

6. Coupons

Coupons can be sent out to your customers and they can even be tracked. This allows you to build your customer base as you will know who is using the coupons.

7. Autoresponder

This is a feature that allows you to automatically send emails to your list of customers that have subscribed to receive newsletters.

8. Social Media Integration

You can grow your business by integrating your campaigns on social media platforms like Facebook, Instagram, Twitter, and more.


9. Email List Management

Constant Contact offers a contact management system that allows you to add custom fields and tag contacts. You can also import and export lists as well as delete duplicate contacts.

10. Deliverability

The software guarantees that your emails reach your client base. It has a deliverability rate of about 98% hence your marketing efforts won’t be in vain.

11. Reporting Tools

These tools help you track your marketing efforts with an easy to interpret report that matches your efforts in order to get results quicker.

12. List Segmentation Tool

This allows you to divide your contact lists in order to send more targeted emails and improve your click-through rates. It is useful, especially for large contact lists. This, however, is different from contact segmentation. It involves the segmenting of contacts into groups based on location, interest, or preferences. Segmentation helps to send the right message to the right contact. It is a good way to increase interaction with customers and it helps for better results.

13. Facebook and Instagram Ad Management

14. Google Ads Tools

15. A/B Testing

16. Marketing Calendar

17. eCommerce Integration

18. Multi-User Accounts

Pricing

Constant Contact starts off with a free 60-day trial. No credit card is required and it has a 30-day money-back guarantee. When this trial expires you will be prompted to choose between two payment plans. These two plans are the Email Plan and Email Plus Plan. Pricing is based on the number of subscribers and what features suit your needs.

For the first 500 subscribers:

The Email Plan monthly fee is $20 while Email Plan Plus is $45

For subscribers between 501 and 2500:

The Email Plan monthly fee is $45 while Email Plan Plus is $70

For subscribers between 2501 and 5000:

The Email Plan monthly fee is $65 while Email Plan Plus is $95

For subscribers between 5001 and 10000:

The Email Plain monthly fee is $95 while Email Plan Plus is $125

Technical Details

Constant Contact supports devices on Windows, Linux, Android, and Mac. Its deployment is cloud-based. This platform supports a variety of languages including English, German, French, Italian, Portuguese, and Dutch. It supports customers of small business enterprises, medium businesses, and freelancers.

It also offers email support, live support, phone, tickets, and training.

Constant Contact has benefits ranging from easy email creation, real-time tracking, campaign automation, and 24/7 customer support. It is a reliable and solid solution for email marketing needs.

Constant Contact
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